Men don not really like to eat vegetables than women. The reason, he admitted disdain of fruits and vegetables as a beneficial food. In addition, men are also less attention to the intake of food consumed.

The results showed that men are not so sure that the consumption of fruits and vegetables is important for maintaining good health. Men feel less confident eating healthy foods like fruits and vegetables, especially when they are at work or in public.

These findings suggest that an effective message to persuade her to eat lots of vegetables and fruits will not be effective in men. In this study, John A. Updegraff of Kent State University in Ohio and his colleagues wanted to see if an idea called ‘Theory of Planned Behavior’ phenomenon can explain why men tend to not really like vegetables and fruits.

The researchers looked at three beliefs that should motivate people to want to eat a nutritious diet, the attitude toward fruits and vegetables, the ability to control food apply and the knowledge that someone else might want him to improve his diet.

Updegraff used data from a survey of nearly 3,400 people the National Cancer Institute’s Food Attitudes and Behavior conducted in 2007. The survey contains questions intended to measure the attitudes, beliefs and behaviors regarding food. Approximately 40 percent of survey participants aged 35 to 54 years.

Overall, the researchers found that women are more appreciative of the benefits of fruits and vegetables. For example, women are more likely to agree that eating fruits and vegetables every day so it will look better and live longer.

In an article published the journal Appetite, the researchers also found that women are more confident of being able to eat fruits or vegetables as a snack when feeling tired, very hungry or when family or friends are eating junk food.

“Perhaps the best way to make a man want to eat fruit and vegetables are conditioned to eat fruits and vegetables. Example shown healthy eating options at work or include fruits and vegetables as a snack menu,” Updegraff said.

The study also showed that peer pressure is not very effective for men. Even peer pressure is not a strong motivator, either in men or women. Although many were encouraged to eat plenty of fruit and vegetables, in fact, the men are still a little to eat vegetables.